Create Your First Passport Experience

Spin up a new experience by giving it a name, picking a theme, and linking it to a brand book.

  1. To get started, click the Experiences menu item in the left sidebar navigation.
  2. Click the plus icon to create a new experience in the Passport Builder.
  3. Add a name for your experience (this can be your brand name).
  4. Choose a theme for your experience. It can be based on your visual identity and/or website.
  5. Select the brand book you created for your brand and assign it to this experience. It will automatically apply your brand's colors, fonts, and logo.
  6. Click the Create button to create your new experience.
  7. You will be automatically redirected to your newly created experience, where you can start designing your Digital Product Passport.
Last updated 18 June 2026

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