When a customer registers a product, the registration event sent to Klaviyo and Exponea now carries enough product detail to segment and personalise on.
Klaviyo receives gtin, style_number, style_name, variant_name, product_image_url, registration_date and mailing_list_consent.
Exponea keeps all its existing fields and adds style_number, style_name, variant_name, product_image_url and mailing_list_consent.
Where a product has no title or name of its own, the value from the style it belongs to is used.