Digital link URL generation supports two identifier types alongside GTIN: SKU, for brands that identify products by their internal code, and GMN, for brands that work at style or model level rather than per item. Brands without GTINs can generate fully functional digital links from what they already have.
When exporting digital ID links from purchase orders, an identifier type picker appears on the first step, and the eligibility check reflects the chosen identifier — so it reads “missing SKU” rather than “missing GTIN” where relevant. The tag batch export supports SKU; GMN is excluded there since tags are per unit rather than per style.
A Copy digital link URL button on the product detail page grabs a URL for any product in the chosen format. Because GMN works at style level, GMN exports give one row per style per order rather than one per item.
Learn more: Copy a Digital Link URL and Preview Product Data in Your DPP
